Wine Water Ltd., an Israeli startup, is launching O.Vine, the first spring water infusion with the spirit of wine. Combining the healthful benefits of extracts from wine grape skins and seeds with pure spring water, O.Vine is an all-natural, non-alcoholic beverage without preservatives or added colors. Its color and ingredients are derived from red or white wine grape waste. 
 
“Our mission was to create a pure water sensation that not only inspires consumers to appreciate wine’s complex flavors and aromas, but also leverages sustainable principles by reusing the skins and seeds from the wine grapes remaining from the winemaking process,” explained Tal Leizer, CEO of Practical Innovation.
 

“Drinking wine is a pure pleasure, but not all consumers are able to indulge due to its alcohol content. For example, it is recommended that pregnant women avoid alcohol entirely,” explained Anat Levi, CEO and founder of Wine Water. “O.Vine imparts the wine sensation and awakens the memory of drinking wine. The beverage delivers the health benefits of antioxidants—without the alcohol. Moreover, by upcycling the excess wine ingredients, the product is environmentally friendly.”